Samsung UE50DU7172UXXH Crystal 4K TV DU7000 Series

In this new golden age of TV, why settle for anything less than crystal clear colour TV? Samsung’s PurColour improves the quality of any image, uncovers hidden details and helps show your content’s true colours.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Simply relax and enjoy all the content you love, with a 4K upscaling TV that adapts to give you the best 4K Ultra HD picture. But it doesn’t stop there. The sound adjusts to perfectly suit what you’re watching. A TV drama or the tennis, you’ll really feel part of the action.

Contrast Enhancer brings the flat image to life by adjusting the contrast, offering excellent image quality with greater depth.

Watch movies in striking picture detail — just as the directors intended. Samsung HDR TV technology uncovers all the finest details, even in the darkest and brightest scenes. Finally, discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-lit scene.

Stay one step ahead with clear picture and smooth performance. Samsung’s Crystal UHD TVs incorporate Motion Xcelerator and Auto Game Mode (ALLM) technologies, which optimize frame flow, contrast ratios, sharpness and color gradations for any type of game and noticeably increase responsiveness – for smooth, natural motion blur free.

Never miss an overtaking move in your favourite racing game. With Auto Low Latency Mode (ALLM), your TV knows when you’re ready to play, so it automatically switches to minimise input lag and optimise picture settings. It’s never been quicker to lose yourself in a fantasy world.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV’s bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Experience minimalistic style with a near bezel-less TV design that only leaves you to enjoy the beautiful picture.