LG 4K Smart TV UR78 Series 75UR78006LK

The new updated 6th generation a5 AI 4K Gen6 processor improves the capabilities of LG UHD TV, to offer you an immersive viewing experience. The processor removes video noise and creates more vivid color and contrast, while low-resolution images are upscaled and reproduced with quality approaching 4K Ultra High Definition. In addition, artificial intelligence (AI) brightness control ensures the perfect brightness level for any environment by adjusting the brightness from the ambient lighting.

With webOS 23 New Home you can tailor your favorite content to your preferred viewing mode, get personalized movie recommendations, an overview of your team’s upcoming matches and your own notifications, all in one place just for you . Plus, you can create custom cards for your favorite apps and services and arrange them in any layout you want, or get recommendations for new things to watch based on your voice search history.

LG’s own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.

AAA Gaming Starts Here! Transform your experience with fast, smooth gameplay and feel like you’re truly immersed in the game world. Find all the settings you need for optimal gameplay in one place thanks to the Game Optimizer, while with the Game Dashboard you can quickly change the current game settings. Additionally, HGiG monitors your TV’s performance and picture quality and then tunes HDR graphics to deliver the ultimate HDR experience, while GeForce NOW gives you extended access to your favorite games with Cloud Gaming compatibility.

When connected to an LG TV, the Sound Bar automatically switches to Sound Bar mode. In addition, enjoy 3 additional modes for the best possible audio experience.

Filmmaker Mode™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.